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The Plunge for Pete, Good Harbor Beach in Gloucester

Icy water was taken to new levels at yesterday’s third annual Plunge 4 Pete, an event started by Ice Bucket Challenge founder Pete Frates.

More than 500 people braved the waters of Good Harbor Beach in Gloucester in unseasonably warm weather yesterday to help raise money and awareness for ALS.

That is more than double the number of people who took part last year, thanks largely to Frates’ Ice Bucket Challenge fundraiser for ALS that went viral over the summer.

The Plunge 4 Pete yesterday raised thousands of dollars for ALS.

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